The story of water in Brazil is a tale of contrasts. On one side, Brazil holds 12% of the world’s fresh surface waters, is home to the largest natural rainforest and second longest river in the world, the Amazon. The Amazon discharges an average 200 million liters of water per second, one fifth of the entire global river output (learn more). On the other side, 25% of Brazil's population lives in the state of São Paulo where less than 2% of that water is found. Sadly, not everyone in living in Brazil can afford clean water supply and sanitation. The good news is that the Brazilian government has been making a lot of progress on this issue.
I recently came across a very interesting TV ad that aired in Brazil advocating water conservation (shown below). This commercial put out by SOS Mata Atlantica urges viewers to pee in the shower. To most people, this might seem like a crazy idea just to save a little extra water but, as the ad points out one flush can use up to 12 liters of drinking water (4380 liters per year). As pointed out above, certain parts of Brazil could benefit greatly from this kind of conservation.
